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Lightboxes
How to decorate spaces in a mall
Without a doubt, the great advantage of our systems is the simplicity with which you can change the visual, managing to change an entire campaign at a very reasonable cost.
It is not easy to get buyers’ attention and impact with design and creativity within a shopping mall. Your image competes with that of many other brands. In addition there are many elements that coexist by m2, for example, modular exhibitors, gondolas, cardboard displays, wall decals, light boxes and LED screens.
Each potential customer receives a wealth of inputs and distractions before capturing the attention of your product. According to several studies, we receive approximately one advertising impact every 10 seconds, which is equivalent to 6000 daily impacts. In addition, the level of retention is very low and varies according to age. For this reason, we must study very carefully the advertising campaign and the means at our disposal to ensure an optimum result.
In this article, we will focus on display systems to communicate an advertisement or advertising message. At Artplay we are specialists in this type of solutions.
We always propose structures with reusable materials and committed to the environment, so we do not like to work with heavy wooden structures that then end up in the trash. And how do we do it? Well with frames and light boxes with aluminum profile and tensioned fabric. They are made to measure and adapt to any space, and can be reused for other actions. The image is with fabric and can be changed very easily depending on the campaign. It can also be combined with other types of materials such as methacrylate, plastic and wood.
Textile frames are very visual displays on one or two sides, straight or curved and allow any type of shelf or drawer to place the product on display. When they are backlit as a light box, we manage to create elements that are much more attractive to the consumer and that give them a point of distinction at the point of sale.
This type of solution goes very well to cover or line columns and make the most of the space, without losing visibility in corners. Rooms or booths can also be made to display products or create more intimate spaces with frames or light boxes connected to each other. They are compositions created to offer great functionality and a luxury branding that reinforces your brand.
Without a doubt, the great advantage of our systems is the simplicity with which you can change the visual, managing to change an entire campaign at a very reasonable cost. We also work with recycled and sustainable fabrics that do not distort the quality of our structures and light boxes.
We currently have dynamic solutions for light boxes. We create digital animations using pixel led technology to achieve greater visitor attention.
